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TOTTIE

Tottie is an Ann Arbor-based lipgloss company that aims to blend glamor and fun.

TottieGraphic.png
WINTER 2023

BRAND DESIGN
VISUAL IDENTITY

ADOBE ILLUSTRATOR

I developed a complete visual identity and brand guide for Tottie, creating a cohesive and impactful brand representation that aligns with its vision.

My work included:​

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  • BRAND DEVELOPMENT: Proposed a name change from Tottie Pops to Tottie for the umbrella brand, with the intention to add more lines like Tottie Pops and Tottie Aroma as sub-brands down the line.​​

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  • DESIGN ITERATIONS: Collaborated closely with the founder to refine the logo, logotype, and color palette through multiple design iterations.

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